Best 6 Video Editing Software in 2023
Video will soon play a significant role in your content marketing strategy if it hasn’t already. SEOs and content marketers must continue the shift toward video on the web. According to invideo, 82% of all consumer internet traffic is made up of online videos, and 79% of individuals have been influenced to buy or download the software after watching a video about it.
- 1. Apple iMovie
Okay, this won’t apply to those working on PCs, but we wouldn’t want to leave it out of the list. Apple iMovie is the gold standard for ease of use and sophistication. The ten high-quality filters in iMovie are among the best in the video editing industry. With AirDrop, you can easily transfer a project shot on an iPhone or edited on an iPad to your Mac without any hassle.
A major selling point is instantly transporting your characters to far-flung locales like Hawaii using iMovie’s green-screen (or “chroma-key”) capability. Add “Somewhere Over the Rainbow” as a soundtrack, please. If you have music or sound effects already created in iTunes or GarageBand, importing them into iMovie is a breeze. As soon as your film is finished, you can share it with the world via iMessage, Facebook, YouTube, or any of iMovie’s other seamlessly integrated services.
Notable Features: Full support for Apple products, a green screen mode, built-in sound, and support for many social media platforms
Prices start at $0.00 when you buy a Mac.
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As advertised, Lumen5 is a platform that facilitates the transformation of blog entries into social promotions. If you want your blog posts to appear just right, you may need to fiddle with the procedure, but other than that, making a video is a breeze. You may easily make an interesting social video for Facebook and Twitter by simply refining wording that teases your blog post, dragging and dropping some gifs, screengrabs, or video clips, and adding some background music.
Features that stand out include a simple drag-and-drop interface and the ability to quickly and easily create everything from a blog post to a social media promotion.
The free edition allows you to make as many 720p videos as you like. Watermark removal is $11/month, and 1080p is $59/month.
Using the Animaker online video editor, you can quickly and easily combine your video clips, images, and text with music and effects to generate your own animated short. There are zero requirements for prior knowledge in video editing. Since it’s a web app, there are simple features like a timeline or layers to worry about. Telling your stories is as simple as a drag-and-drop operation.
Features that stand out include a simple drag-and-drop interface and real-time collaboration.
Subscriptions range from $10 per month up to $49 per month.
- Nero Video
Nero Video, one of the more affordable solutions ($49.99), holds its own on this list; it is fully equipped with many of the same tricks and effects as other products fighting for video editing dominance, and you can surely do worse as far as software for novices is concerned. However, you should go elsewhere if you plan to invest time and money into learning video editing. If Nero’s selling point is its low price, then $50 is still too much to pay, considering the superior performance and features of the other options.
distinguishing characteristics: Cheap Costs
Prices start at $39.95 for a one-time purchase.
- Corel Video Studio
Corel VideoStudio is the first consumer video editing software to include motion tracking. If you need to become more familiar, it is a feature that allows you to track specific objects throughout your cut. It also has all the other features of the other top-tier products on this list, such as 360-degree VR and 4k support (if you wanted, say, to point an arrow at one of your characters, blur out his face, or bestow him with a funny hat). Although most of the items above already have motion tracking built in, VideoStudio is among the most accurate.
A common complaint with VideoStudio is that it could be faster than other systems on this list, such as CyberLink PowerDirector and Pinnacle Studio. The question remains: for a single, lump-sum payment of $99.99? It could be a lot worse.
Key Characteristics: Detecting Movement
For a one-time fee of $99.99
- Filmora from Wondershare
It’s easier to find a more versatile video editing programme than Filmora. In addition to Filmora, Wondershare also provides FilmoraGo (for mobile editing) and Filmora Scrn, a video-transfer programme (for screen recording and editing). Filters, motion components, overlays, transitions, & a smattering of royalty free music are all included in the user-friendly, straightforward layout. Some other “essentials” that Filmora provides are as follows:
While 4K and gif support are standard in today’s video editing software, Filmora shines when it comes to adding titles to your videos. Filmora’s title tool is less powerful than Apple Final Cut Pro X, which can superimpose 3D titles over your videos and rotate them on three axes, but it still has some cool titling effects for the price.
Filmora’s “Easy Mode” is another selling point for those new to video editing because it allows you to do professional-looking projects simply by dragging and dropping clips, picking a theme, and picking some music (how to use music in your marketing here).
Title tool, screen and mobile editing, and “Easy Mode” are some of the most notable features.
Pricing: One-time payment of $68.98 for a permanent license.
You should evaluate your time, money, and competence before deciding on a course of action for skill acquisition. Take your time with bringing your team’s video marketing plan up to snuff or researching the finest video editing software for YouTube. Make a long-term commitment to one of these video editing software programmes. Check out the software as per your requirements.